China Smartphone Gross sales Hit New Low in Q2 2022: Counterpoint Analysis

China Smartphone Gross sales Hit New Low in Q2 2022: Counterpoint Analysis

  • China’s smartphone gross sales hit a recent low in Q2 2022 to achieve not up to part of the gross sales of the ancient height in This autumn 2016. The remaining time the gross sales had been less than this level was once just about a decade in the past in This autumn 2012, when the iPhone 5 was once presented.
  • Shooting a 19.8% proportion, vivo retained its first position in Q2 2022, adopted via HONOR (18.3%) and OPPO (17.9%).
  • Apple took the fourth place with a fifteen.5% proportion.
  • HONOR doubled its gross sales YoY and was once the one main model to turn a YoY build up. realme’s gross sales dropped 44.3% YoY.

Beijing, New Delhi, Hong Kong, Seoul, London, San Diego, Buenos Aires – July 26, 2022

China’s smartphone gross sales lowered 14.2% YoY in Q2 2022, in step with Counterpoint’s Marketplace Pulse document. The quarter’s volumes had been 12.6% less than the extent observed throughout the critical pandemic-hit Q1 2020, and not more than part of the ancient height of This autumn 2016. The remaining time the gross sales had been less than this level was once just about a decade in the past in This autumn 2012, when the iPhone 5 was once presented.

China Quarterly Smartphone Sales

Commenting at the Chinese language smartphone marketplace’s efficiency, Senior Analyst Ivan Lam stated, “China’s financial system simply grew 0.4% YoY in Q2 2022, less than the marketplace expectation of 0.8%-1%. All over this era, main towns throughout China, together with monetary and production hub Pan-Shanghai, went via complete or partial lockdowns. The toughest hit was once the products and services sector, which fell into contraction territory, from 4% YoY enlargement within the first quarter to 0.4% in the second one quarter. The inner most decline came about in April’s intake information, with overall retail gross sales of shopper items falling 11.1% YoY. Susceptible shopper sentiment mixed with the excessive smartphone penetration fee in China led to deficient Q2 efficiency of smartphone gross sales.”

Lam added, “Smartphone gross sales rose throughout the 618 e-commerce promotion duration and with the sluggish lifting of lockdowns in main towns. Alternatively, the gross sales throughout this promotion duration had been nonetheless down round 10% YoY. Given the low gross sales quantity quantity for Q2 2022, we predict smartphone gross sales to rebound within the subsequent quarter. On the identical time, with the call for proceeding to be underwhelming because of susceptible shopper sentiment and loss of new inventions, it’ll be very laborious to make the placement higher in the second one part when in comparison to remaining yr.” 

Counterpoint Research China Smartphone Market Share Q2 2022

On key distributors’ efficiency, Analysis Analyst Mengmeng Zhang stated, “All over the quarter, vivo maintained its management. The mid-to-high-end S12 sequence helped vivo snatch a just right proportion within the $250-$399 phase. Sub-brand iQOO additionally gained certain marketplace comments, particularly from more youthful consumers.”

Zhang added, “HONOR continues its nice comeback via increasing its offline presence. With the lockdowns hitting main towns, HONOR’s protection in lower-tier towns, which noticed fewer lockdowns, helped the logo steer throughout the turbulence in Q2 2022. It can be famous that HONOR controlled to take proportion from the entire main Chinese language manufacturers, together with Huawei, throughout the quarter. It’s time for OPPO and vivo, referred to as the “offline channel kings”, to take HONOR severely.”

Apple nonetheless noticed a relatively just right efficiency because of the shining gross sales of the iPhone 13 sequence in Q2 2022. Xiaomi noticed a gross sales pick-up in June pushed via the fashions just like the Redmi K50 and Be aware 11 sequence. Analysis Analyst Archie Zhang stated, “The expanding 5G penetration in China permits Xiaomi to take on the dearth of 4G/LTE SoCs. However despite the fact that its merchandise will also be observed at the cabinets of greater than 10,000 offline stores, Xiaomi continues to be grappling with gradual gross sales.”

In spite of the discouraging efficiency in Q2 2022, main Chinese language OEMs persisted efforts to improve their positions within the high-end phase. HONOR and Xiaomi were benchmarking their high-end fashions in opposition to Apple via incorporating a number of iPhone options. OPPO and vivo also are leveraging their newly introduced foldables to extend top class phase proportion. Commenting at the fast-growing new shape issue, Lam stated, “Primary Chinese language OEMs have now not many choices in the case of penetrating the Apple-dominated top class phase. Foldable smartphone gross sales within the first part of 2022 have already surpassed that of 2021 with Huawei main the phase, adopted via Samsung and OPPO. We predict no less than 4-5 new foldable fashions to be introduced in the second one part of 2022.”

Background

Counterpoint Era Marketplace Analysis is a world analysis company focusing on merchandise within the TMT (generation, media and telecom) business. It products and services main generation and monetary corporations with a mixture of per thirty days stories, custom designed tasks and detailed analyses of the cell and generation markets. Its key analysts are seasoned professionals within the high-tech business.

Analyst Contacts

Ivan Lam

 

Mengmeng Zhang

Archie Zhang

Observe Counterpoint Analysis
[email protected]         

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