Hisense Drives Technology Industry to a New High, Jointly Releases Latest Industry Key Figures with GfK and Ipsos

QINGDAO, China, March 29, 2022 /CNW/ — On March 29, Hisense unveiled the most current report jointly introduced with GfK and Ipsos at the Hisense 2021 Branding Important Figures Push Meeting. The important figures showed that global customer demand from customers for household appliances strike a history large in 2021 less than the impact of the epidemic, which led to a 13% YoY development in the home appliance current market, while Hisense’s household appliance profits grew by far more than 30%. In addition, Hisense’s model awareness ranked amongst the leading in many groups all over the world and strongly shown the international technology industry’s competitive management placement.

Hisense Drives Technology Industry to a New High, Jointly Releases Latest Industry Key Figures with GfK and Ipsos

Norbert Herzog, World Strategic Insights Head of GfK SE

Hisense Product sales and Brand name Recognition is Primary in World-wide Market

According to GfK, in 2021, 16% of people upgraded their property appliances, which led worldwide residence appliances sales to maximize by 13% and TVs gross sales up 6%, achieving record higher progress rates. In the meantime, Hisense’s marketplace expansion outdoors PRC exceeds 30%, with 8% current market share in the Tv marketplace. What’s more, Norbert Herzog, Worldwide Strategic Insights Head of GfK SE, thinks premiumization has grow to be a current market usage development.

In modern many years, Hisense has ongoing to focus on premium industries and globalization techniques, efficiently supplied capable merchandise and outstanding services to world customers, led Hisense to accomplish larger success in income and brand awareness.

In accordance to Ipsos exploration knowledge for 2019-2021, Hisense model fairness has developed 54% in 3 decades, and Hisense’s manufacturer consciousness in 2B enterprises these types of as smart metropolis, transportation, and health care rated among the the leading in the field. This usually means that Hisense’s world wide manufacturer consciousness has acquired remarkable advancement while efficiently primary to elevated income. In 2021, Hisense Tv set sales in the United States, Mexico, and major Western European markets this sort of as the British isles, France, and Germany grew by much more than 30% YoY, and Hisense Laser Tv set revenue in overseas marketplaces outside the house of PRC grew by 279% YoY.

Hisense Key Figures

Hisense Key Figures

Globalization and Produce High quality Know-how to Realize Model Results

Hisense VP of International Promoting Jerry Liu mentioned: “Hisense’s commitment toward technological innovation has by no means improved over the several years we are constantly insisting on R&D to develop quality items for world-wide customers.” By continuous endeavours in branding and quality items, Hisense expects its flagship product or service ULED Television will accomplish top quality income growth of a lot more than 40% YoY Laser Tv will increase doubled.

In phrases of company structure, Hisense will create almost 100 high quality flagship stores globally additional R&D facilities will be built in the United States and Japan, growing financial investment in general enhancement to realize superior generation, distribution and sales layout

Hisense VP of International Marketing Jerry Liu

Hisense VP of Global Advertising Jerry Liu

In the long term, Hisense will continually pursue R&D in know-how to deliver a top quality product and high-close way of living to customers, and come to be a trustworthy technological innovation manufacturer worldwide.

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