Leica and Panasonic join forces in “L squared technology” for future cameras

Panasonic and Leica Digital camera AG have announced that both providers have achieved an settlement for a new detailed small business alliance. The two corporations have agreed to more and more bundle their main competencies and to acquire new systems and remedies ensuing from this collaboration beneath the name of “L² Technology” (L squared Technologies) which symbolically employs the two “Ls” of  Leica and Lumix in their advertising actions heading ahead.

(Picture credit: Leica / Panasonic)

L² Technological innovation will unify the strengths of Leica and Lumix, and be a image of the collaboration by combining the technologies and know-how of the two corporations in the fields of new camera and lens goods and subsequent generation application, and produce technologies and solutions that provide new price in the new era.