Panasonic and Leica Digital camera AG have announced that both providers have achieved an settlement for a new detailed small business alliance. The two corporations have agreed to more and more bundle their main competencies and to acquire new systems and remedies ensuing from this collaboration beneath the name of “L² Technology” (L squared Technologies) which symbolically employs the two “Ls” of Leica and Lumix in their advertising actions heading ahead.
L² Technological innovation will unify the strengths of Leica and Lumix, and be a image of the collaboration by combining the technologies and know-how of the two corporations in the fields of new camera and lens goods and subsequent generation application, and produce technologies and solutions that provide new price in the new era.
By way of this collaboration, the two providers will be equipped to improve the synergies by Leica’s optical and imaging know-how and Panasonic’s movie and digital technological know-how that have been cultivated over numerous a long time in the digital camera and imaging market place, and jointly explore new creativeness and expressive power. Perhaps we will see a lot more skilled online video options extra to Leica’s SL camera line-up in the potential?
Leica and Panasonic have worked collectively for a number of yrs Leica has rebadged versions of Panasonic’s compacts – and in new decades they have co-made the L-mount collection of mirrorless cameras, along with Sigma.
Akira Toyoshima, CEO of Panasonic Amusement & Conversation Co.,Ltd experienced this to say:
“With the arrival of an era in which photographs and videos are shared globally in actual time, cameras are required to have capacity to produce extra amazing and amazing expression. I have constantly been impressed by the substantial photo good quality and the picture-generating philosophy that Leica has made more than its very long heritage. I am incredibly delighted and excited to continue doing the job with Leica to build know-how that will enable individuals all over the planet to share their feelings,”
Matthias Harsch, CEO of Leica Camera AG explained:
“We have been performing with Panasonic for many a long time in a spirit of partnership and believe in, and their in depth expertise is undisputed. The mixture of our competencies in L² Technological innovation is a different milestone in the partnership and proves that the best way to fulfill modern worries in the digicam market is not to section and specialize, but to deepen capabilities in purchase to jointly produce methods for the long term.
This announcement could carry a number of features and enhancements to both brand names, Lumix offering large know-how of the planet of video, when Leica offer you exceptional optical systems than can acquire the Lumix model more, I am certain we will see enjoyable things from the these two providers as the development of L² Technologies grows, but one more query beckons… Will Leica make Micro 4 Thirds lenses (opens in new tab)?
Study far more:
Greatest Leica digicam (opens in new tab)
Very best Panasonic camera (opens in new tab)
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Very best L mount lenses (opens in new tab)