Smartphone Market Size to Grow by 464.20 million units| Growing Adoption of AI in Smartphones to Boost Market Growth

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Key Market Dynamics:

  • Market Driver: The growing adoption of AI will influence the market positively over the forecast period. AI is used in smartphones to offer features such as facial recognition and augmented reality (AR). Smartphone vendors are investing in R&D to ensure that they offer the best user experience using AI. Vendors such as Apple Inc. (Apple), Samsung Electronics Co. Ltd. (Samsung), and Huawei Investment & Holding Co. Ltd. (Huawei) have introduced AI-based chips on smartphones that can perform multiple operations per second and use significantly less power to perform these tasks.
  • Market Challenge: Ongoing trade wars will emerge as one of the key factors limiting the market’s growth during the forecast period. Smartphone vendors are investing a significant amount of money in international shipments to capture the global market. However, government interventions in various countries, such as a trade ban, can affect the global smartphone market. For instance, the US and China are closely linked through the supply chain for electronic products, including smartphones. The imposition of tariffs by the Federal Government of the US and the Government of China has negatively impacted the supply of smartphones in both countries.

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Key Market Dynamics:

The smartphone market report is segmented by Technology (Android, iOS, and Others), Screen Size (between 5-6 inches, greater than 6 inches, and less than 5 inches), price range (between $150$800, less than $150, and greater than $800), and Geography (APAC, Europe, North America, MEA, and South America). 

  • The android technology segment held the largest smartphone market share in 2020. The Android OS has been gaining popularity among consumers globally owing to the availability of a variety of features. There are more than 2.5 million apps in the Google Play Store, where users can download various apps as per their requirements. Various features of the Android OS include smart reply for all messaging apps, focus mode options, Wi-Fi sharing via QR codes, and Google Assistant. These benefits will drive the market growth.
  • Price range segment between $150$800 will account for the largest share in 2020. The segment covers mid-range smartphones. Mid-range smartphone vendors cater to the customers that are more concerned about the value for money proposition. These vendors provide customers with various necessary features at a reasonable price range. 
  • APAC will be the leading region with 54% of the market’s growth during the forecast period. China and India are the key markets for smartphones in APAC. Market growth in this region will be faster than the growth of the market in Europe and North America. Rising disposable income, development of telecom infrastructure, the emergence of budget-centric smartphones, and an increasing number of product launches will facilitate the smartphone market growth in APAC over the forecast period.

View our sample report for additional insights into the contribution of all the segments and regional opportunities

Some Companies Mentioned

    • Alphabet Inc.
    • Apple Inc.
    • BBK Electronics Corp. Ltd.
    • HTC Corp.
    • LG Electronics Inc.
    • Nokia Corp.
    • Samsung Electronics Co. Ltd.
    • Sony Corp.
    • Huawei Investment & Holding Co. Ltd.
    • ZTE Corp.
  • To gain access to more vendor profiles with their key offerings available with Technavio, Click Here

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Smartphone Market Scope

Report Coverage

Details

Page number

120

Base year

2020

Forecast period

2021-2025

Growth momentum & CAGR

Accelerate at a CAGR of over 6%

Market growth 2021-2025

464.20 million units

Market structure

Fragmented

YoY growth (%)

5.50

Regional analysis

APAC, Europe, North America, MEA, and South America

Performing market contribution

APAC at 54%

Key consumer countries

China, India, US, Brazil, UK, and Russian Federation

Competitive landscape

Leading companies, competitive strategies, consumer engagement scope

Companies profiled

Alphabet Inc., Apple Inc., BBK Electronics Corp. Ltd., HTC Corp., LG Electronics Inc., Nokia Corp., Samsung Electronics Co. Ltd., Sony Corp., Huawei Investment & Holding Co. Ltd., and ZTE Corp.

Market Dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and future consumer dynamics, market condition analysis for forecast period.

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

Key Topics Covered:

Executive Summary

Market Landscape

  • Market ecosystem
  • Value chain analysis

Market Sizing

  • Market definition
  • Market segment analysis
  • Market size 2020
  • Market outlook: Forecast for 2020 – 2025

Five Forces Analysis

  • Five Forces Summary
  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition

Market Segmentation by Technology

  • Market segments
  • Comparison by Technology
  • Android – Market size and forecast 2020-2025
  • iOS – Market size and forecast 2020-2025
  • Others – Market size and forecast 2020-2025
  • Market opportunity by Technology

Market Segmentation by Price Range

  • Market segments
  • Comparison by Price range
  • Between $150$800 – Market size and forecast 2020-2025
  • Less than $150 – Market size and forecast 2020-2025
  • Greater than $800 – Market size and forecast 2020-2025
  • Market opportunity by Price range

Market Segmentation by Screen Size

  • Market segments
  • Comparison by Screen Size
  • Between 5-6 inches – Market size and forecast 2020-2025
  • Greater than 6 inches – Market size and forecast 2020-2025
  • Less than 5 inches – Market size and forecast 2020-2025
  • Market opportunity by Screen Size

Customer landscape

Geographic Landscape

  • Geographic segmentation
  • Geographic comparison
  • APAC – Market size and forecast 2020-2025
  • Europe – Market size and forecast 2020-2025
  • North America – Market size and forecast 2020-2025
  • MEA – Market size and forecast 2020-2025
  • South America – Market size and forecast 2020-2025
  • Key leading countries
  • Market opportunity by geography
  • Market drivers
  • Market challenges
  • Market trends

Vendor Landscape

  • Overview
  • Landscape disruption

Vendor Analysis

  • Vendors covered
  • Market positioning of vendors
  • Alphabet Inc.
  • Apple Inc.
  • BBK Electronics Corp. Ltd.
  • HTC Corp.
  • Huawei Investment & Holding Co. Ltd.
  • LG Electronics Inc.
  • Nokia Corp.
  • Samsung Electronics Co. Ltd.
  • Sony Corp.
  • ZTE Corp.

Appendix

  • Scope of the report
  • Currency conversion rates for US$
  • Research methodology
  • List of abbreviations

About Us
Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contact
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SOURCE Technavio

Smartphone Market Size to Grow by 464.20 million units| Growing Adoption of AI in Smartphones to Boost Market Growth