Why and How to Assess Internal Communication Within Your Business

by Analytics Insight

April 11, 2022

Why and How to Assess Internal Communication Within Your Business

Internal communication is necessary for businesses to drive profit in the future 

Markets today are merciless to businesses that do not manage their efficiency. Businesses can only hope to stay on top by closely tracking internal business operations and employee performances. One way to ensure optimum productivity is by assessing internal communications. You need to be able to track current communication patterns and extract valuable data from emails and group chats. 

One of the best ways to derive internal data within your business is through continuously tracking your email analytics. Your emails have various insights for you and can help you assess your business’s internal communication and your overall productivity. Tools like outlook email analytics can track your team’s performance by monitoring their reply times and keeping track of your internal communication by monitoring internal chats, especially the sales team. Read on to find out why and how to keep track of internal communications.


Why Assess Your Internal Communications 

Here is a list of reasons why your internal communication should be regularly monitored and how it can benefit the overall position of your business:


1. Helps You Pinpoint Critical Areas for Action

Internal communication is an integral part of every business. The extent of each communication breakdown in the chain of your internal communication can give you insights into issues that need to be immediately addressed within your company. Luckily, the advanced statistics of your organization will help you strategize the measures required to improve a specific outcome. These metrics will enable you to focus on the most critical areas of your business which may stem from the lack of timeliness, leadership, communication styles of the supervisors, or other gaps in the communication. Knowing the pain points will enable you to get your desired results in improving your organization much quicker.   


2. Derive Factual Reports

Senior leaders of most organizations and the board of directors of your company want you to back up your communication recommendations with factual knowledge. Results derived from internal communication metrics through email analytics and feedback can be used to show the actual numerical progress and the shortcomings in your overall business and how they are linked to communication gaps. Monitoring your internal communication documents the process of collaboration within a business and can help you improve your communication network and overall standing. This data derived can be used in making annual reports and evaluating the performance of your business against its pre-set goals.


3. Leverage Your Resources for Communication

Having accurate data reports that provide insights into your business’s performance can enable you to understand how your communication channels are working across different decisions, geographical locations, and even on the level of employees. You can use these results in drawing up new communication strategies which can leverage the current strengths of your communication resources in terms of people and the financial resources as well. You can immediately terminate certain practices that are causing hindrance in your business and are outdated and replace them with better up-to-date tools and methods by reallocating and saving resources. 


4. Drive Accountability

The best way to elevate your business strategy is by analyzing what is currently working and what’s not working for your business first. However, this internal assessment can act as a great motivator for your supervisors and managers to act right. Once they know that internal communication is being monitored regularly, they will start paying attention to how they engage with employees, and this will encourage them to adapt to two-way communication.


How to Assess Your Internal Communications

You may be wondering how you can assess the strengths and weaknesses in communication in your business. Here are ways to mention the effectiveness of your internal communication: 

1. You can measure your communication strengths by reviewing responses and feedback from your employees.

2. You can invest in email analytics tools to measure the engagement rate, open rate, and reply times of your employees. These tools will help you study the performance of your workers and give you numerical insights.

3. You can carry out surveys across the entire organization or encourage supervisors to take feedback to improve overall engagement in your workplace.

4. Continuously monitoring the worker turnover rate can also help you assess the satisfaction of your employees in their work.



The world is leveraging AI and big data, so any internal data you derive will be the most invaluable asset for your business. Analyzing your emails and monitoring them continuously can help you understand the ongoing patterns and gain insights into your business. They can let you improve internal communication, improve productivity, and optimize your overall customer service as required.

You need to employ a holistic approach to assess and evaluate your emails in order to gain insight into useful data. This data can prove to be really valuable and can help you make more well-informed decisions that can make your business competitive and profitable in the longer run. Make sure you have the right approach and the right tools to track the workings of your business.

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Analytics Insight

Analytics Insight is an influential platform dedicated to insights, trends, and opinions from the world of data-driven technologies. It monitors developments, recognition, and achievements made by Artificial Intelligence, Big Data and Analytics companies across the globe.

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